Category Archives: Digital Marketing

Best Email Marketing Campaigns


When you choose to use email marketing as a way of reaching out to your clients, you should know the right email to send to potential clients. The following are the different marketing campaigns that can be used to get in touch with clients:

  • Welcome Email: this is an email that will be sent to a new subscriber who has just signed in to be receiving emails from your business. It should be a form of introduction where you will introduce the client to your brand, ask them to become part of your social media platform, get to know their birthday, among other important aspects. Do not forget to thank them for joining your email list.
  • Standard promotional campaign emails: These are the most common types of emails that are sent to customers. You should ensure that your email will stand out from the rest by provoking emotion, adding humor, creating curiosity, giving free products and also adding features that will grab the attention of the customer.
  • Seasonal campaign: These are emails that are sent on special occasions like Valentine’s Day, father’s day, or any other special occasion. Your marketing message should match the theme of the season and should also be written in the language that they will understand. It is also important to send the email early so that yours will be among the first to reach the inbox of the targeted customers.
  • Triggered emails: This is an email that is triggered when a customer clicks on link in one of the promotional emails but in the end fails to purchase the product. There are different types of trigger emails like campaign activity emails, list management trigger emails, workflow activity trigger emails, and e-commerce trigger emails.
  • Post-purchase drip: this is an email that is sent to a customer after making a purchase. For instance, a customer may purchase a gadget and once he does this, the company will send an email telling the client how to use the product and how to take care of it to make it last longer.
  • Re-engagement campaign email: This is an email that will be sent to those inactive subscribers on your email list. This will be an effort to make the customer read your email and become actively involved in your email list once again.
  • The abandoned cart series: These emails are sent to customers who put items in their shopping carts and then abandon them without making the purchase. You could offer a discount to the customer to see if he will get back to complete the purchase.

You should ensure that you will not send irrelevant marketing emails to your customers so that your emails will not end up being regarded as spam. For instance, if you are sending emails to customers asking them to register for a certain project and one of them does, you should ensure that you move the name from the list to avoid sending him another email asking him to register.

Make your e-mail marketing a success by sending messages that are relevant to your customers. Ensure that your emails are different by applying different twists to the messages you send to the customers every time.


Pros and Cons of In-House Marketing

In-house marketing is a situation where marketing activities regarding a company will be taken care of by employees working within the company. The team will be using the company’s resources to run the marketing affairs of the company and will report directly to the business owner.

The following are the advantages and disadvantages of having an in-house marketing team for your business:


  • They have a deeper knowledge of the company and its products: An in-house marketing team is more familiar with the company’s products, philosophies as well as culture. They will know the strategies that are more effective for the company and will direct all their efforts towards it.
  • An in-house team knows too well that the success of their company means that they will keep earning their daily living and as a result, they will be fully dedicated to ensuring the continuity of the business.
  • Stronger bond: the management will be able to have a stronger relationship with the team which will make it easier for them to work together. It will be easier to discuss issues that will lead to the growth of the company in a relaxed environment and this will bring a positive impact on your business.
  • Faster communication: Having the marketing team within the business will ensure faster communications as it will be possible to give updates in regards to marketing every day. This will enable the management to work on any concerns that may arise regarding the company’s products as soon as the issue is raised.


  • Too much routine: the marketing team will only concentrate on one area and this may create boredom. However, there are routines that will bring positive results especially the ones that will build the confidence of the employees. If the routines are negative, they will make the employees less creative and this may lead to the stagnation of the company’s growth.
  • Shortage of resources: Hiring an expert for every marketing strategy that will require expertise is a cost that most companies find too high. As a result, they will end up allocating the responsibilities to people who have little knowledge in the field and the job may not be done as perfectly as they would have wanted.
  • Shortage of experience: The employees who have been employed to work in an agency may not have the experience that a marketing agency would offer since they only deal with one company. If you had tasked the marketing responsibility to an agency, their experience as a result of working with different companies will be an advantage to your company as well.

If you are working with an in-house team and they fail to deliver, you will incur a lot of expenditure when looking for another team to replace them. It may also take a lot of time to get a great team which will be a huge drawback to your company’s marketing strategy. If you were working with an agency and they failed to deliver as agreed, it will be easier to fire them and look for another company without incurring any extra costs. For more information click here.