Author Archives: Dennis Rice

Hiring a Landscaping Company vs DIY

Every homeowner, including you, wants to have an outstanding, pristine, and beautifully-manicured landscape. At times, you can decide to handle your landscaping project instead of hiring a landscaping company to reduce your landscaping cost.

But the truth is, designing, installing, and maintaining your landscape is time-consuming. You may end up missing out on important appointments at work and at home while trying to keep your yard looking good. You need help from a professional to save time, money, and ensure that your landscaping project is completed on time.

Here are some reasons why you should change your stand and hire a professional landscaping company:

Hiring a Landscaper Will Save You Time and Resources

A professional landscape company has experience in every landscaping project. He can handle your pathways, drainage, gardening, fertilization, pest control, and gardening, among other landscaping projects. Some of these projects require a lot of resources and any labor mistake would result in huge losses.

To avoid costly mistakes in landscaping, hire a professional yard care expert. He will get your job done fast, perfectly, and within your budget.

Hiring a Landscaper is Cost-Effective

Though you spend money to hire a good landscaping company, you will receive much more than what you’ll spend. The yard care pros will bring in their knowledge and experience which is priceless. They will also bring in their landscaping tools and equipment, saving you from the trouble of having to buy new landscaping tools.

Instead of buying expensive tools like a lawnmower, weeder, edger, leaf blower, edger, and shovel, among other tools, get a landscape company that has these tools! After all, you will only be needing to use these tools periodically.

Hiring a Yard Care Experts is Convenient

Handling your landscaping project will take you away from the people that matter the most, your family. You will be spending most of your time trying to give your yard the perfect look instead of relaxing after work with your family. In most cases, your performance at work will also be negatively affected as you are using all your energy in the landscaping project.

By hiring a landscaping pro to handle your project, you will have enough time for your family, profession, relaxing, and even for entertainment. You will have the assurance that regardless of where you are, your landscape will be in its best shape when you get back.

When to Opt for DIY

  • If the project is small and does not require hard landscaping
  • You are knowledgeable in landscaping and have the right professional design
  • You have a passion for landscaping and have all the time at your disposal

Though DIY is fun at times, you cannot afford to handle a project that determines the value of your property if you don’t have the necessary knowledge and tools. It will be prudent to hand over the landscaping task to someone who has spent years in landscaping at

The only time you can handle a landscaping task is when it not technical and when you have enough time on your side. For all other projects, get in touch with a reputable landscaping company and you’ll love the outcome. The experts will always get it right, the first time!


Can I discuss My Financial Constraints With the Massage Therapist?

After your first massage experience, you will find yourself wanting to get more of it. You want to keep reaping the benefits of massage weekly, biweekly or even monthly. However, due to financial constraints, you may find it hard to actualize these desires.

Now to the main issue, ‘would it be okay if you discuss your financial status with the massage therapist?

The solution to your financial constrains is not running away from massage spas or choosing to go to a substandard spa. You should take some time to take to your massage therapist either in person or via phone about it. Here are some of the options he can advise you to take to be able to afford your massage:

  1. Go for Shorter Massage Sessions

If you previously used to go for one hour sessions, the massage therapist will advise you to go for thirty-minute sessions. This way, you will still enjoy the benefits of massage and spend less in the process.

Some massage therapists will also offer discounted prices for standby appointments in case the scheduled client fails to show up. You need to have a flexible schedule to enjoy these amazing opportunities as you can receive a call at any time.You can also book your Massage appointment on the internet now such as at:

  1. Ask for a Last Minute Appointment

There are times when the massage therapist is not fully booked and if you can book your appointment to fill up the voids, the cost may be lower.

  1. Take Advantage of Seasonal Offers

Massage spas offer periodic discounts and taking advantage of such offers will allow you to spend less on your massage. To know when these offers are active, you can check the spa’s website or liaise with the massage therapist.

  1. Go For Your Massage during Offpeak

Most of the people going for a massage will book their appointments in the evening or during weekends. If you can book your appointment at a time when the therapists are not busy, you’ll enjoy great services and pay less for them. For instance, you can book your massage at 4 pm when most people are busy at the office or between 9 am and 12 pm.

  1. Use Your Insurance Cover

Though most insurance companies do not cater for massage therapy, there are a few that do. To find out if yours can cater for massage therapy, get in touch with one of the agents and enquire. It is also possible that your insurance provider has put some conditions that will qualify you to get a cover for massage therapy. For instance, the insurance cover may only cater for half the cost of your treatment or pay for massage therapy if it is recommended by a physician.

The truth is, if you want to get a massage, there are numerous ways you can afford it. All you need is to talk to your massage therapist about your financial status and ask for directions on the way forward. A therapist who has been in business for years will definitely help you to come up with a workable option.


Best Email Marketing Campaigns


When you choose to use email marketing as a way of reaching out to your clients, you should know the right email to send to potential clients. The following are the different marketing campaigns that can be used to get in touch with clients:

  • Welcome Email: this is an email that will be sent to a new subscriber who has just signed in to be receiving emails from your business. It should be a form of introduction where you will introduce the client to your brand, ask them to become part of your social media platform, get to know their birthday, among other important aspects. Do not forget to thank them for joining your email list.
  • Standard promotional campaign emails: These are the most common types of emails that are sent to customers. You should ensure that your email will stand out from the rest by provoking emotion, adding humor, creating curiosity, giving free products and also adding features that will grab the attention of the customer.
  • Seasonal campaign: These are emails that are sent on special occasions like Valentine’s Day, father’s day, or any other special occasion. Your marketing message should match the theme of the season and should also be written in the language that they will understand. It is also important to send the email early so that yours will be among the first to reach the inbox of the targeted customers.
  • Triggered emails: This is an email that is triggered when a customer clicks on link in one of the promotional emails but in the end fails to purchase the product. There are different types of trigger emails like campaign activity emails, list management trigger emails, workflow activity trigger emails, and e-commerce trigger emails.
  • Post-purchase drip: this is an email that is sent to a customer after making a purchase. For instance, a customer may purchase a gadget and once he does this, the company will send an email telling the client how to use the product and how to take care of it to make it last longer.
  • Re-engagement campaign email: This is an email that will be sent to those inactive subscribers on your email list. This will be an effort to make the customer read your email and become actively involved in your email list once again.
  • The abandoned cart series: These emails are sent to customers who put items in their shopping carts and then abandon them without making the purchase. You could offer a discount to the customer to see if he will get back to complete the purchase.

You should ensure that you will not send irrelevant marketing emails to your customers so that your emails will not end up being regarded as spam. For instance, if you are sending emails to customers asking them to register for a certain project and one of them does, you should ensure that you move the name from the list to avoid sending him another email asking him to register.

Make your e-mail marketing a success by sending messages that are relevant to your customers. Ensure that your emails are different by applying different twists to the messages you send to the customers every time.


Pros and Cons of In-House Marketing

In-house marketing is a situation where marketing activities regarding a company will be taken care of by employees working within the company. The team will be using the company’s resources to run the marketing affairs of the company and will report directly to the business owner.

The following are the advantages and disadvantages of having an in-house marketing team for your business:


  • They have a deeper knowledge of the company and its products: An in-house marketing team is more familiar with the company’s products, philosophies as well as culture. They will know the strategies that are more effective for the company and will direct all their efforts towards it.
  • An in-house team knows too well that the success of their company means that they will keep earning their daily living and as a result, they will be fully dedicated to ensuring the continuity of the business.
  • Stronger bond: the management will be able to have a stronger relationship with the team which will make it easier for them to work together. It will be easier to discuss issues that will lead to the growth of the company in a relaxed environment and this will bring a positive impact on your business.
  • Faster communication: Having the marketing team within the business will ensure faster communications as it will be possible to give updates in regards to marketing every day. This will enable the management to work on any concerns that may arise regarding the company’s products as soon as the issue is raised.


  • Too much routine: the marketing team will only concentrate on one area and this may create boredom. However, there are routines that will bring positive results especially the ones that will build the confidence of the employees. If the routines are negative, they will make the employees less creative and this may lead to the stagnation of the company’s growth.
  • Shortage of resources: Hiring an expert for every marketing strategy that will require expertise is a cost that most companies find too high. As a result, they will end up allocating the responsibilities to people who have little knowledge in the field and the job may not be done as perfectly as they would have wanted.
  • Shortage of experience: The employees who have been employed to work in an agency may not have the experience that a marketing agency would offer since they only deal with one company. If you had tasked the marketing responsibility to an agency, their experience as a result of working with different companies will be an advantage to your company as well.

If you are working with an in-house team and they fail to deliver, you will incur a lot of expenditure when looking for another team to replace them. It may also take a lot of time to get a great team which will be a huge drawback to your company’s marketing strategy. If you were working with an agency and they failed to deliver as agreed, it will be easier to fire them and look for another company without incurring any extra costs. For more information click here.